Hot dogs. Curry powder. Sugary drizzles. Who ever decided this crap belonged on a pizza? To highlight the deluge of gimmicky pizza toppings, we convinced Domino's to let us tackle the offenders head on. We parked a pizza school on wheels in front of Pizza Hut restaurants and taught actual employees how to make a gimmick-free pizza.
Awards: One Show (Bronze), FWA (Site of the Day)
Like any other modern, non-accredited school opened in the last decade, we offered online courses in pizza proficiency.
The campaign was complimented by this fifteen second bad boy.