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Domino's: Pizza School

Hot dogs. Curry powder. Sugary drizzles. Who ever decided this crap belonged on a pizza? To highlight the deluge of gimmicky pizza toppings, we convinced Domino's to let us tackle the offenders head on. We parked a pizza school on wheels in front of Pizza Hut restaurants and taught actual employees how to make a gimmick-free pizza. 

Awards: One Show (Bronze), FWA (Site of the Day)

Like any other modern, non-accredited school opened in the last decade, we offered online courses in pizza proficiency.

The physical campus was built by hand and constructed with hundreds of Domino's pizza boxes. Each step of the pizza making process was highlighted at its own building, with how-to videos as the curriculum. Once people watched the video, they passed the course and were able to move on to the next class. 

The physical campus was built by hand and constructed with hundreds of Domino's pizza boxes. Each step of the pizza making process was highlighted at its own building, with how-to videos as the curriculum. Once people watched the video, they passed the course and were able to move on to the next class. 

Once people completed their coursework, they were able to add their new skill to LinkedIn or apply for a job at Domino's. 

Once people completed their coursework, they were able to add their new skill to LinkedIn or apply for a job at Domino's. 

 

The campaign was complimented by this fifteen second bad boy.

Role: Writer